职位描述：
职责描述：
• 协助产品传播副经理制定产品计划，并实施产品传播计划，包含有策略的、创新的产品上市、媒体试驾活动、线上/线下的产品传播活动，以高标准地支持长安福特的发展计划 60%
• to assist product communications deputy manager to make product communication plan, and to implement the plan, including product launches, media drive events, atl/btl product communication campaigns strategically and creatively and to high standards in support of caf accelerated growth plan in the market 60%
o 和内外部的利益相关方紧密工作，以确保产品传播的一致性
by working closely with related internal and external stakeholders to ensure alignment and synergy in product communications in;
o 搜集并分享竞品相关信息，以更好地支持产品传播策略和计划
to collect and share competitive product-related intelligence to inform caf product communications strategies and plans;
o 公关资源的管理（包括产品资料、供应商及媒体资料）
to manage product communication materials(including product info., agency info and other materials for media)
• 管理第三方供应商，并确保供应商合作伙伴可以顺利实施产品传播活动 40%
to manage third-party agency relationships to ensure that agency partner deliver programs/launch assets smoothly; 40%
任职要求：
本科及以上学历bachelor degree or above
优秀的中英文写作及口头表达能力excellent english skill and mother language of mandarin in both writing and speaking
5年及以上的相关工作经验5 year related working experience or above
• 市场/产品知识：理解公司产品线和行业知识
• market/product knowledge: understanding of company's product lineup and institutional knowledge
• 团队合作能力：与团队同事通力合作，并且可以和公司内各跨部门团队合作
• teamwork: serve as example of collaboration with colleagues, and work cross-functionally with all company activities and functions
• 以客户为中心：理解不同媒体以及内部各利益攸关方的差异化需求
• customer focus: understand the specific needs of each media outlet or reporter and internal stakeholders
• 关键利益攸关方/媒体的关系：有能力护良好的利益攸关方/媒体关系，以促进团队整体目标的达成
• key stakeholder/media relations: ability to maintain excellent media/key stakeholder relations to achieve overall team goals