Key Responsibilities:
Collaborate with local and global business, marketing, DBC, sales and IT teams to align design requirements with brand objectives and positioning.
Develop interactive tools for various adidas label that resonate with target consumer profiles.
Create implementation guidelines and tools to ensure consistency and operational success.
Manage a portfolio of initiatives that balance global and China-specific strategies, ensuring alignment with brand objectives.
Facilitate knowledge sharing between departments and teams, both locally and globally.
Contribute insights from the Chinese market to the global relevance.
Cultivate a network with digital stakeholders in China for alignment and insights.
Innovate and streamline processes to enhance efficiency and effectiveness.

Monitor retail industry best practices for potential adaptation to adidas strategies.
Lead industry analysis in consumer experience, driving change and innovation.
Explore opportunities to leverage adidas pan-media platforms across various channels.
Manage project budgets and mentor experts as needed.
Work independently across multiple departments, ensuring project implementation aligns with operational plans.

Key Relationships:
HQ Consumer Experience
HQ Brand Units
China Brand Activation
China Business Units
China Store Design