Key Responsibilities • Develop and implement integrated marketing campaigns that support the growth of responsible franchise/ IP that is aligned with business target and measurement. • Maintain 18-24 month of marketing / franchise calendar • Leverage cross-functional resources and external marketing partnership to expand demographic reach, franchise awareness and affinity in market • Support pitching for licensees and partners through development of marketing materials including pitch decks, sell-in videos, etc. • Work with cross-functional teams to drive synergy within TWDC that would ultimately support sell-in and sell-through of products Requirements Education: • Bachelor’s degree in Business Administration, Marketing, Management or related field in top university Experience: • Experience working with or for multiple divisions of a major entertainment / retail company. • Experience working in diverse environment • 3 years experiences in marketing, brand development, promotions or sales for multi-national fortune 100 companies. Knowledge: • A mature, self-motivated executive who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following: • Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision • Outstanding communication skills: persuasive and convincing both in oral and written • Problem solving skills: able to resolve issues independently and communicate solutions effectively • Analytical skills: able to provide sound recommendations based on good understanding of different Business Units’ needs, China market situation, trends and consumer insights • Professionalism and integrity, a team player, perform well under pressure Core Skills: • Excellent verbal and written English communication skills • Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, media, social