【Job Description 职责描述】
1. Develop the content plan and operation guideline for Siemens home appliances on social media platforms.
2. Research the rules and trends of social media platforms, monitor the social media activities of competitors, and continuously optimize the brand's social media operation strategy to improve operational effectiveness.
3. Be responsible for the daily operation of Siemens home appliances' official accounts on platforms such as Douyin, Xiaohongshu, and WeChat, including content posting, topic interaction, and comment monitoring.
4. Regularly collect, organize, and analyze the data of social media accounts, and form detailed performance reports. Evaluate the operation effect based on the data, identify problems, and propose improvement measures.
5. Take charge of the design and production of social posters, event promotions, etc. for brand marketing nodes.
6. Be responsible for the cross - category marketing promotion plans and material production, such as the promotion of home appliance sets in different channels, and social campaigns during decoration season.
7. Be responsible for the communication and coordination of Siemens home appliances' annual exhibitions and events, as well as the design and production of graphicand short video materials.

1. 制定西门子家电在社交媒体平台的内容计划和运营规范。
2. 研究各社媒平台的规则和趋势，关注竞品在社媒上的动态，不断优化品牌社媒运营策略，提高运营效果。
3. 负责西门子家电在抖音、小红书、微信等平台官方账号的日常运营，包括发布内容、话题互动、监控评论等。
4. 定期收集、整理和分析社交媒体账号的数据，形成详细的数据报告。结合数据评估运营效果，发现问题并提出改进措施。
5. 负责品牌营销节点社交海报、活动宣传等设计和制作工作。
6. 负责跨品类营销宣传计划和物料制作，如不同渠道家电套系产品推广、装修季社交营销活动等。
7. 负责西门子家电品牌年度展会和活动的沟通协调、平面和短视频物料的设计制作工作。

【任职要求】
1. A bachelor's degree or above in marketing, journalism, communication or related majors.
2. With more than two years of work experience in social media, marketing or related fields, and familiarity with the rules and operation rules of mainstream social media platforms.
3. Be proficient in using data analysis tools, interpret the data provided by social media platforms, and provide a basis for optimizing operation strategies.
4. Possess good learning, communication and teamwork skills.
5. Be proficient in English and MS Office skills, especially Excel and PPT.

1. 市场营销和新闻传播相关专业本科及以上学历
2. 具有社交媒体、营销相关工作经验两年以上，熟悉主流社交媒体平台的规则和操作流程
3. 能熟练运用数据分析工具，解读社交媒体平台提供的数据，为优化运营策略提供依据。
4. 良好的学习、沟通和团队合作能力
5. 熟练掌握英语和MS office技能，特别是excel和PPT