职位描述
岗位职责 Job Description:
1. 引领抖音平台发展,制定在新兴快速发展平台的策略,管理和平台的关系和主导平台上的商业条款。
Lead Douyin platform development, build the strategy for emerging channels and seize business opportunities, manage the relationship with Douyin including the commercial terms.
2. 制定抖音的年度/季度联合生意计划 (销售基础提升),并充分和平台达成一致。
Lead annual and quarterly Joint Business Plan (JBP) including sales fundamental improvement plan, and make sure the JBP aligned with platforms.
3. 主导抖音平台的活动和营销计划,并充分置换平台资源和利用平台大数据。
Lead the trade promotion and marketing plan on Douyin, fully leverage platform resource and big data, and get disproportionately support from platforms.
4. 优化和管理整个运营流程,并与营销、物流、BU等部门协调,实现卓越运营。
Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5. 带领团队运营新兴平台,包括直播间管理、促销策略、产品布局等
Lead team to operate emerging channels, e.g. live streaming management, promotion strategy, product assortment, etc.
6. 管理DP(包括官旗及矩阵号)、进行数据分析、用户体验优化,提升消费者体验。
Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7. 制定达人直播及运营策略,带领团队完成达人直播目标。
Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.
专业资质要求 Professional Requirements :
1、本科及以上学历,电子商务相关专业优先。
Bachelor degree or above, major in E-commerce is preferred.
2、至少5年相关工作经验,必须具备抖音平台运营经验。
At least 5 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3、熟悉平台活动和规则,熟悉抖音平台店铺运营策略、直播及营销玩法。
Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4、擅长数据分析,包括日常产品运营分析,流量及转化分析,营销策略等。
Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5、擅长管理DP和矩阵号直播团队,具有团队管理能力
Good at DP and live management, have team management capability.
6、良好的沟通表达能力,有责任心,思维活跃,有较好的逻辑性以及团队协作能力。
Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7、具有较强的抗压能力和学习能力。
Strong ability to work under pressure and learn well.
8、熟练使用英文沟通。
Expert of English communication.