JOB PURPOSE
To work with the school and Regional MAC team to develop and deliver the right brand messages to all our stakeholders (parents, students and key influencers) within the school and wider community throughout all phases of the Parent Experience Journey. To engage all internal and external stakeholders with timely, relevant and engaging customer-focused content that brings to life the unique identity of the school and fully integrates it into all communication touchpoints.

KEY RESULTS AREA
Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.


● Work with the School DAM to develop and sign off a content strategy for the school aligned to the brand equity pyramid and
● school USP (developed in conjunction with Regional Marketing).
● Engage with academic staff throughout the school to collect news and updates from the classroom and from offsite trips, events and activities.
● Work with external contributors including parents, alumni and appropriate influencers to create additional content for the school.
Execute the school content strategy across all school communication channels including News