Your role: Mission/Position Headline: Responsible for the whole lifecycle of owned products, achieve market success of the product regarding customer acceptance and financial success. Areas of Responsibilities: Define the "DNA" of the product(s). Define products or user values and respective competition analysis. Whole product lifecycle management of owned product / user values including contribution to product roadmap and upgrade strategy. Price book content for owned product / user values. Contribute to FPP (Financial Product Plan). Product Positioning: analyze