Senior Performance Marketing Executive

About the job
Responsibilities:
● Develop Strategies: Develop and execute effective strategies for paid media platforms, including paid search, and paid social in China Hong Kong, China ***, Netherland, Malaysia, etc.
● Coordination with Agencies: Collaborate with external agencies to align on campaign execution and ensure marketing goals are met.
● Performance Optimization: Analyze campaign data and performance metrics to identify improvement opportunities and implement strategies to enhance results.
● Budget Management: Manage the marketing budget, ensuring funds are allocated effectively across all paid channels. Optimize campaigns based on key performance indicators (KPIs).
● Cross-Functional Collaboration: Partner with account managers and internal teams to maintain consistent messaging and branding across all channels.
● Reporting: Create regular performance reports that provide actionable insights to guide future marketing strategies.
● Stay Informed: Keep current with industry trends, tools, and best practices to ensure our strategies are innovative and effective, while identifying new opportunities in digital advertising.

Requirements:
● Proven experience executing paid campaigns on platforms such as Google Ads, Meta Business Suite (Facebook and Instagram), and TikTok.
● Bachelor’s degree or higher in Marketing, Business Administration, or a related field’s
● Minimum of 3 years of experience in performance marketing, with a focus on driving measurable results.
● High proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.
● Strong analytical thinking and problem-solving abilities; able to interpret data to inform marketing strategies.
● Self-motivated, detail-oriented, and proactive in managing tasks and projects independently.
● Excellent communication and interpersonal skills, capable of effectively collaborating with team members and stakeholders.
● Fluent in both spoken and written English and Chinese.
● Frequent Travel to Hong Kong (at least once a week) is required.

出海数字营销专员
工作职责：
1. 策略制定：包括但不限于为中国香港、中国台湾、荷兰、马来西亚等市场制定并执行高效的付费媒体策略，涵盖付费搜索和社交媒体广告投放等出海数字营销渠道。
2. 机构协作：与外部代理商保持合作，确保数字营销活动的执行符合业务目标及市场策略。
3. 效果优化：分析广告投放数据及绩效指标，提出优化建议，并持续改进数字营销策略和活动以提升效果。
4. 预算管理：合理把控营销预算，优化各付费渠道的投放，并根据关键绩效指标（KPI）调整策略。
5. 跨团队协作：与客户经理及内部团队紧密配合，确保各渠道品牌信息的一致性。
6. 数据报告：定期生成投放效果报告，提供可落地的洞察以优化未来营销决策。
7. 行业洞察：持续关注行业趋势、工具及***实践，确保策略创新高效，并挖掘数字广告新机遇。
任职要求：
8. 熟悉Google Ads、Meta（Facebook/Instagram）及TikTok等平台的付费广告投放。
9. 本科及以上学历，市场营销、工商管理或相关专业优先。
10. 至少3年效果营销经验，擅长通过数据驱动业务增长。
11. 熟练使用Microsoft Office（Outlook、Word、Excel、PowerPoint）。
12. 具备优秀的数据分析及问题解决能力，能通过数据优化营销策略。
13. 自驱力强、注重细节，能独立高效推进项目。
14. 出色的中英文沟通及协作能力，能与团队及利益相关者高效合作。
15. 需频繁出差香港（每周至少一次）。